The Vampire Diaries is a supernatural drama television series. The series is set in Mystic Falls, Virginia, a fictional small town haunted and surrounded by supernatural beings. The series narrative follows the protagonist Elena Gilbert as she falls in love with vampire Stefan Salvatore and becomes part of the supernatural world as a result.
The main ongoing storyline sees Elena finds herself drawn to Stefan's brother Damon Salvatore resulting in a love triangle. This love triangle is carried through each season of the show, sometimes as a subplot to the main story, however often flaring up. This is entertaining to an audience and captures the viewer's attention and interest, which is the purpose of the series.
Both Nina Dobrev, who plays Elena, and Ian Somerhalder, who plays Damon, were already well established actors prior to the series, which builds audience interest if they are already familiar with a starring actor.
The main theme followed by the text is romance, which is key in attracting a young audience. The text's target audience is around the 13-35 female age bracket, because the themes expressed, such as romance, are appropriate and relevant and are of interest to the mainstream, female stereotype. The male cast that star in the series tend to attract more female audiences.
The demographic of the Vampire Diaries is C1 to E as the programme is aimed at a younger audience, many of which are students and young people. Also the target audience category reaches women aged 35 and women this age are most likely to be working and earning money in some way or another.
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